And the winner of the Carb Lovers Diet Cookbook is… Anne! Email me your mailing address and I’ll make sure you get your copy.

The Leanwashing Index is a newly-launched project by EnviroMedia Social Marketing to rate the rhetoric and health claims of various ads based on a set criteria. It’s a really fascinating website which allows users to analyze ads themselves. I like that consumers can have a voice in this, but some of the “leanwashing” is actually overlooked (such as this post about Kashi. I’m with the commenter – Kashi is tasty and might be slightly better for you than other cereals, but it is not “healthy,” in my opinion). It’s really important to look at the entire product as a whole, and some of that is missing on this website. But that being said, it’s a great concept and you’re bound to learn something – or take part in an engaging debate! – by checking out the site.

In other news, life has been getting in the way lately, hence my lack of blogging! But I’m less than two months away from getting my certified holistic nutritionist diploma, and that is very exciting for me. I’ve also been busily launching the Dig In campaign, and trying to focus much more on The Food Label Movement. I might be posting more regularly on the FLM website soon as opposed to this one – just to give you all the heads up!

What do you think about leanwashing? Do you trust the health claims on your food? What health claims have caught your eye recently? Share in the comments section below!